Many people just throw junk mail in the trash. Not me! I take full advantage of the direct mail that comes into my home and office because it can be a gold mine for new member prospecting. Why? Simply because these businesses are already proactive and understand the value of marketing. Check it out! If your junk mail comes from someone in an open category in your chapter, pick up the phone and give them a call. They would be glad to know that their mail piece has been received and read. But even more important, chances are they will be interested in hearing about an even more cost-effective way to bring in new business... LeTip!
- Robert Smith-Felver, Executive Director, PA - MD - DE
Inside LeTip 
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