For the past 18 months, we’ve been busy revitalizing the LeTip brand image. It has been a huge undertaking and we're not done yet! Mop Prime, LeTip's Marketing Director, is the creative mind behind the fresh, new look found in our revised print materials and website.
Now working full time for LeTip, Mop brings over thirty years of advertising and marketing experience to LeTip. As a Creative Director, she has worked with both small business owners, and Fortune 500 companies to develop new products, corporate identities, packaging, national ad campaigns, TV commercials, and more. In a recent magazine interview Mop was asked what drives her creativity.
“Communicating ‘The spirit of business’ is what drives my creativity. Love, responsibility, integrity, and mutual respect are not only the groundwork for establishing a joyful life, but also provide the underpinnings for healthy business relationships. By embracing the highest attributes of the human spirit,we build value and generate abundance. And, by intentionally going out and helping each other prosper, we create an economy that rewards everyone. This is the guiding principle that governs LeTip International, and the vehicle that allows me to joyfully fulfill this passion."
Mop has taken on one of the most important design projects on my wish list – a much needed update of the LeTip logo. After months of assessment, I am very excited to share it with you!
The key to a great logo is simplicity. The original logo has that simplicity. What it needed was more of a “sprucing up,†rather than a complete overhaul. We felt it was important to keep many of the original design features, such as the elipse, enabling us to play off the established identity that has represented our brand for the past thirty years.
The major change is the placement of the letters and a three dimensional quality on the color version. We have also brought the color up to a more refined, lighter, easier on the eye, medium blue.
The new logo is available in 4C, RGB, black & white and PMS 646 (our new corporate color). A zip file, with several different formats will be available for members to download in the LeTip Library. The transition from our “legacy logo†to the new logo will be gradual. As new materials are redesigned and reprinted, the new logo will be incorporated into our brand identity. Please bear with us as we work our way into the future!
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